Speculative brand · packaging
Desert Cider
A fictional craft cider brand, built as a full identity and packaging exploration. Warm, earthy and unmistakably southwestern, and designed to stand out on a crowded shelf.
Primary logo
Alternate + taglineThe logo is a customized Southwestern typeface with illustrative elements added for character. The alternate mark introduces a sun and a looser tagline face to push the personality further.
The pattern
Every desert element is hand-drawn for this brand. It's the piece that makes it recognizable anywhere it gets applied.
Hand-drawn pattern
Packaging
Cans, four-pack, twelve-pack box, and flavor variations
Can
Four-pack
Twelve-pack box
Flavor range
