The town square, banners installed
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Denver's Central Park neighborhood wanted its town square to feel like summer. The brief was simple and the scope wasn't: banners spanning the streets, plus double-sided banners on every light pole , more than sixty pieces in total, hanging since June and still up.
This is also a project I ran myself. With a loose concept from the creative director, I ran with it and ran the entire project from established concept, to design, to revision, to client relations, to install.
Most event graphics live for one night. These had to hold up fifteen feet in the air, through a Colorado summer, for months, so the material spec mattered as much as the artwork. I went with reinforced stock built to take wind and sun without fraying or fading. It's the one project here where I was making manufacturing decisions and client decisions in the same conversation.
Street banner designs
Concepts
Client render
Double-sided banners on both sides of each light pole down the square, so the pattern reads continuously whichever way you're walking.
A Cool Place To Belong
Fun, Bright, Summer Delight
Popsicle pattern
Beach ball
Down the blockThe large banners crossing overhead tie both sides of the square together and carry the theme down the length of the block.
Overhead spans
Down the squarebanners designed, produced and installed, up since June and still flying
The goal the client gave me was to add colour and life to the busiest part of the neighborhood. That pointed the whole thing away from anything corporate: popsicles, beach balls, sun rays, and a palette warm enough to read as summer from a moving car.
The concepts changed on the way. "Sweet, Bright, Summer Delight" became "Fun, Bright, Summer Delight" somewhere in the revision rounds. It's a small thing, but it's the kind of change that only happens when you're the one in the room with the client, working it out together.
It's the project I'm proudest of on this list, and not because it's the largest. It's the one where all of it was mine to get right: the relationship, the concept, the revisions, the materials and the print.
