Printed plexiglass panels anchoring the lounge
10 / 10
A fundraising gala for a foundation working to make melanoma survivable. The brief was smaller in footprint than most of the builds here, but it asked for the thing I like most: take an existing brand and give it a room to live in for one night . Refreshed, warmer, and unmistakably still theirs.
A medical research foundation's identity has to read as credible. MRF's mark is restrained and clinical, and it should be. But a gala is a room where people are asked to give generously, and cold doesn't move anyone. So I kept the mark exactly as it is and let the pattern carry all the warmth: petal shapes pulled from the logo's own spiral, blown up, layered, and washed in magenta and plum.
Printed acrylic
In the lounge
Welcome screen
Program
Hanging banners
