Work/Lively Productions/Old Timers Club

Hensel Phelps Old Timers Club

Client
Hensel Phelps, an employee-owned national contractor founded in 1937
Event
Banquet honoring long-tenured employees
Studio
Lively Productions
Role
Illuminated stage logo, environmental print, backdrops & install
Ballroom stage with the illuminated OTC monogram mounted above it, flanked by projection screens
The illuminated OTC monogram above the main stage 09 / 10

Hensel Phelps is an employee-owned contractor founded in 1937, and the Old Timers Club is how they honor the people who stayed. This was a black-tie banquet for long-tenured employees , so the design brief wasn't festive, it was ceremonial. It needed to feel earned.

STAGE LOGO
Designed and built the giant OTC monogram above the stage, with lighting installed in it
INSTALL
Hung and finished the sign on site, ladder and all
ENVIRONMENTAL PRINT
All environmental prints and backdrops throughout the room
ENTRANCE PILLARS
The O · T · C pillar prints lining the entrance side
STEP AND REPEAT
The Hensel Phelps × OTC step-and-repeat backdrop
ONE MARK, EVERY SCALE
From a table sign to a stage piece visible from the back of the room
The approach

Restraint as respect

A room full of people with decades at one company doesn't need to be sold to. The palette stays black, brass and warm amber, and the monogram is a clean circular lockup with no ornament. The only thing that raises its voice is the light. The mark glows rather than shouts, and that's the difference between a party graphic and something that reads as an honor.

OTC MONOGRAM
TABLE SIGN → STAGE PIECE
Backdrops

Step and repeat

A Hensel Phelps × OTC pattern backdrop for portraits, staged with an illuminated arch and brass-and-amber florals so photos taken against it still carried the event's palette.

Step-and-repeat backdrop with the Hensel Phelps and OTC marks, an illuminated arch, and a cocktail tableBackdrop
The step-and-repeat backdrop with a podium in front of itWith podium
Wide view of the step-and-repeat with florals and the lit OTC archStaged
Close detail of amber orchids and calla lilies with the illuminated OTC mark behindDetail
In the room

Down to the table

The same monogram scaled to a brass table sign, so the mark that anchors the stage also sits at arm's length in front of every guest.

Banquet table with an OTC table sign, amber florals, and candlelightTable sign
The ballroom from the side showing the stage, screens, and seated guestsRoom
1

monogram, carried from a brass table sign to a lit stage piece holding an entire ballroom

The whole identity rests on one mark working at every size. A circular lockup survives that. It reads at six inches on a table and at six feet over a stage without redrawing, and the integrated lighting gives it presence in a dim room without adding a single graphic element.

I designed the stage piece and I installed it, which on a build like this is the same job. The photo of me on the ladder wiping the sign down isn't a glamour shot. It's just where the work actually ends.

Next project Lunar New Year at Ameristar Black Hawk