Work/Lively Productions/PBR Space Cowboys

Entrance archways for PBR Space Cowboys

Client
PBR (Professional Bull Riders), Space Cowboys at Falcon Stadium
Event
Outdoor entrance experience for a PBR event in collaboration with the U.S. Space Force
Studio
Lively Productions
Role
Designer and build lead: CNC files, assembly, vinyls, print prep
Completed Space Cowboys entrance archway with logo topper at Falcon Stadium
Finished archway at the wristband pick-up entrance 06 / 10

A smaller project than the others here, but one that meant a lot. Lively Productions was brought on to build entrance archways for PBR's Space Cowboys event, held at Falcon Stadium in collaboration with the U.S. Space Force. My boss handed me a loose concept sketch and from there I owned the whole build.

CONCEPT → FILES
Took a loose reference sketch and developed it into full CNC-ready files
ASSEMBLY
Worked alongside the carpenter to assemble each archway on site
VINYLS
Designed and applied the ringed vinyl graphics that wrap each arch
LOGO PREP & PRINT
Prepped PBR Space Cowboys / Space Force branding for large-format print
MULTI-SITE INSTALL
Installed matching archways at two separate stadium entrances
BRAND FIDELITY
Built everything around PBR and Space Force's existing branding, not a new system
Why it mattered

Smaller scope, full ownership

This wasn't the biggest build on the list, but it's the one where I carried the project start to finish. A rough concept image became CNC files, then me on site fitting panels with the carpenter, then the vinyl and print work that made it read as a finished piece under someone else's brand.

LOOSE CONCEPT SKETCH
CNC FILES + BUILD + VINYLS
2

matching archways, built and installed at two separate entrances from the same file set

Working from someone else's brand, in this case PBR and the Space Force's identity, meant the design work was really about translation. I took a loose sketch and existing logos and turned them into a structure that could actually be CNC-cut, assembled, and stand up outdoors at a stadium.

Because I handled the files, the build and the print prep myself, the two archways came out identical and matched the client's branding cleanly, down to the ringed vinyl detailing that echoes the Space Force insignia.

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