Hedera DevDay | Jack Born

Hedera DevDay brought developers together for a day of tech and AI talks and hands-on learning, organized around a series of sponsor "stations": Kabila, Neuron, Bonzo Finance, Hashgraph Online and the Hedera Studios Station. Each one was a small booth guests could walk up to and explore. Lively Productions built the whole environment around a winter mountain theme, from the walls guests walked past to the merch they walked home with.

WALL GRAPHICS

Designed wood-look vinyls that turned plain separating walls into a real-wood-plank environment

STATION SIGNAGE

Designed the nameplate signage for every station and the welcome area

PRINT SET

Designed the mountain and tree print pieces that built out the welcome backdrop

WAYFINDING

Designed foam signage styled after real wood trail signs from a ski hill

MERCH AREA

Designed the full swag/merch display area, from wall mounts to counter branding

INSTALL + LIGHTING

Personally installed every print with integrated lighting in its final spot

The welcome area

Wood-plank walls, a painted mountain backdrop, and the DevDay wordmark

Wide view

Mountain backdrop, lit

Wayfinding

Foam signage styled after real wood trail signs from a ski hill

The stations

Wood-vinyl walls and signage for every sponsor booth

Row of station booths: Kabila, Neuron, Bonzo Finance, Hashgraph Online

Station row

Hedera Studios

Merch

The swag station

A full display wall and counter for hoodies, beanies and pins, designed and installed as one cohesive area using the same wood-and-mountain language as the rest of the event.

Display wall

Full station

Info Stations, each with its own signage, sharing one consistent wood-and-mountain environment

DevDay's brief was less about a single showpiece and more about building an entire world guests would walk through. Plain event walls needed to disappear into real-looking wood paneling, a blank corner needed to become a mountain vista, and separate info booths needed to feel like one designed space instead of five mismatched tables.

That meant designing a full print system covering walls, signage, wayfinding and backdrop art, then being the one on site to install every piece with its lighting so the environment actually held together on the day.