Work/Lively Productions/Lunar New Year

Lunar New Year at Ameristar Black Hawk

Client
Ameristar Casino Resort Spa Black Hawk
Event
Lunar New Year, celebrated across the whole casino
Studio
Lively Productions
Role
Graphic designer. Medallion design, print and install, plus planter branding and banners
Lit horse-head medallion mounted above the casino fireplace, full atrium view
Horse head logo for year of the horse, mounted above the lobby fireplace 01 / 09

Ameristar's Black Hawk casino celebrated the Lunar New Year across the whole property, from the casino floor to the lobby and reception. Lively Productions dressed the space with a rearing gold horse, a lit horse head medallion on the wall, and lanterns and banners throughout.

MEDALLION DESIGN
Designed the horse head logo on a gold background, with lights built into it
PRINT + FABRICATION
Set up the artwork and ran the print job for the medallion panel
ON SITE BUILD
Built the medallion and hung it on the stone mantel above the lobby fireplace
PLANTER BRANDING
Designed the patterns, logos and "Happy Lunar New Year" graphics on the planter boxes
LOBBY BANNERS
Designed the banners hanging throughout reception
BRAND LOCKUP
Used the same Lunar New Year mark on every piece

The lanterns and the gold horse statue came from the wider decor package and were not designed by me. Everything above is my work.

Lobby dressing

The banners and window panels

The "Happy Lunar New Year" banners carried the same mark into the reception hallway, next to the lantern displays. Behind them are custom cut window panels, the horse logo on the left and right and the Happy New Year logo in the middle. Those sat behind the check-in desk.

Close detail of the Happy Lunar New Year bannerBanner detail
Wide view of the reception hallway with lanterns and bannersReception hallway
2026

the Year of the Horse, the theme behind the medallion, statue and banner artwork across the property

Casinos move fast and the floor is always busy. The artwork had to read from across the room and still look good in the photos guests took standing right next to it. The gold on cream medallion with lights around the edge does both. Clear shape from a distance, warm detail up close.

It also meant working inside someone else's decor plan. The statue and lanterns were bought separately, so my job was to make everything I designed feel like part of the same celebration instead of something added on later.

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