Campaign graphic for the new ski line
Brand & Campaign
My first real studio experience. Over three months as a creative and design intern at Xuma Communications, a Denver ad agency, most of my time went to one account: Peak Skis, Bode Miller's ski company. The brief was to build digital content announcing their new line across social, banner and animation.
Agency work meant producing many versions of the same idea and defending which one worked, instead of falling in love with the first comp. It's also where the animation side opened up. Modeling the actual ski graphics in 3D so they could move meant the design and the build were the same job, which is exactly the pattern my event work runs on now.
Paper treatment
Variation
Bode Miller
Social
Banner
Bannermonths inside an agency, on one account, learning how the work actually ships
Peak Skis was where the theory turned practical. I came in knowing the software. I left understanding that a design isn't finished when it looks good. It's finished when it fits the placement, survives the revision round, and the client can actually run it.
The animation work in particular pointed at where I'd end up. Building the skis in 3D to make them move was the first time designing something and constructing it were the same task, which is the entire job in event design.
